About Us

Pots Direct® - Importer and wholesaler of premium grade commercial pots and planters

Pots Direct® is the trade mark of Allureglow Holdings Pty Ltd., and is the Licensor of the Pots Direct® trade mark.

Pots Direct® provides a comprehensive range of Pots, Urns, Water Features, Sculptures and Decor catering for all areas of the market. We offer Australia and World-wide delivery.


Melbourne’s largest range of pots located in Williamstown, Victoria. We have warehouse and showroom facilities open by appontment only and Saturday from 10am to 3.00pm.


Our conveniently located warehouse services the Melbourne CBD, Eastern Suburbs, Northern Suburbs, Western Suburbs even as far as Bayside, Gippsland and the Mornington Peninsula. Our Williamstown Centre is also the central hub for transport to regional Victoria and interstate.


Our pots are handcrafted and hand finished from various materials such as high-fired clay in wood-fired kilns, which are durable and is an asset to be passed down from generation to generation.


Try the modern range in the lightweight pots - made from fibreglass, light cement or combination of concrete and fibreglass - these are a favourite with designers, builders, and modern landscape architects.


Our current range includes:

- Premium Atlantis (original concept utilising salt glazing technique to achieve a unique finish on each pot)

- Standard Atlantis (also called Ocean Rock)

- Old Stone

- Terrazzo (Lightweight Fibreglass, Premium Lightweight Fibreglass and Concrete)

- Glazed

- Marblestone

- Sandstone

- Statues

- Figurines

- Ponds  

- Pumps

- GRC Water Features

- Concrete Water Features

- Premium Potting Mix

- Pot Feet and Saucers

- plus a full range of home and garden enhancement products 


Wholesale, Distributor and Retail enquiries are also welcome.  Applications to become a licensee of the Pots Direct® Trade mark are welcome.


Disclaimer: Pots Direct® licenses the use of the Pots Direct® Trade mark to independent operators, businesses and companies.  All licensees are independent operators and Pots Direct® assumes no responsiblity or liability for the actions or operations of licensees and or their business operations.



Copyright Pots Direct® 2019

Pots Direct® is a trade mark of Allure Glow Holdings Pty. Ltd

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Copyright Pots Direct® 2019

Pots Direct® is a trade mark of Allure Glow Holdings Pty. Ltd

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